EcoFlow
Niche-segmented creator campaign for the DELTA 3 Portable Power Station in Japan.
Drive awareness and consideration for the EcoFlow DELTA 3 Portable Power Station in Japan — a market requiring creators with highly relevant, niche audiences across outdoor, disaster preparedness, pet, and family content categories.
SOCIORA segmented creator selection by audience category: Outdoor (50%), Disaster Preparedness (20%), Pet (15%), and Family (15%). Creator requirements included a minimum of 50K followers and 20K average views, with a target CPM of $10–30. This niche segmentation ensured each creator's audience had a genuine reason to engage with the product.
- Platforms: YouTube and Instagram
- Content formats: YouTube Shorts, Instagram Reels, dedicated YouTube videos
- Creator requirements: 50K+ followers · 20K+ average views · Target CPM $10–30
- 30-day ad code per creator
- Instagram Highlight with product link
- No competitor brands in content
- Audience segmentation: Outdoor 50% · Disaster Preparedness 20% · Pet 15% · Family 15%
Selected verified individual campaign executions.
Precise audience segmentation and strict creator performance requirements delivered individual pieces reaching over a million views — demonstrating that niche targeting and content relevance outperform broad reach strategies.