Case Study

Pippit

Multi-market creator activation for an AI-powered content creation platform.

AI / Content CreationUS · UK · AU · LATAM · SEAInstagram · TikTok · YouTubeCreator Activation
The Challenge

Connect Pippit with content creators, marketers, designers, students, and young professionals interested in AI-powered content creation tools — across multiple international markets simultaneously.

The Approach

SOCIORA prioritised creators based on audience relevance and average views rather than follower count alone. The campaign included multiple phases targeting distinct creator profiles: AI content creators, education and learning creators, design and creative-production creators, productivity and AI-tool reviewers, and AI-generated content creators. Several campaign phases carried no fixed follower minimum, focusing instead on demonstrated performance.

The Execution
  • 100 creators per individual campaign phase
  • Minimum 10K average views per video requirement
  • Platforms: Instagram, TikTok, and YouTube
  • 30-day ad code per creator
  • Link-in-bio placement
  • Dedicated video / content per creator
  • Copyright and usage rights where applicable
  • Additional amplification: pinned posts and Story Highlight placement
  • Markets: US, UK, Australia, Latin America, Southeast Asia, and other campaign-specific markets
The Results

Selected individual creator results from campaign tracker records.

564,000
views
Instagram
544,000
views
YouTube
471,000
views
TikTok
444,000
views
TikTok
226,000
views
YouTube
136,000
views
Instagram
41,400
views
YouTube
22,500
views
TikTok
21,000
views
Instagram
20,600
views
YouTube
20,500
views
TikTok
19,100
views
Instagram
18,400
views
TikTok
13,700
views
Instagram
7,949
views
YouTube
2,559
views
Instagram
The Takeaway

By screening creators on average-view performance rather than follower count, SOCIORA delivered consistent content output across multiple markets and creator profiles — with several individual pieces reaching hundreds of thousands of views.

SOCIORA

Creator influence. Content. Distribution. Performance.

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Creator-led social solutions.